Business Growth Strategies by Spiral BGS

In today’s world everyone seems to have been conditioned to buy on price.

What is the cheapest price that we can find it for?

Very little seems to be considered about the extras. Those things that often are of little measurable value up front, but can be of huge value later on.

On example of this is when we take out a new mobile phone contract and with that contract we take out insurance, now all three providers we evaluated offered the same phone with insurance for slightly different prices and the calling rates where almost the same.

On first appearance these offers had very little difference to choose from.

However, only one of these mobile phone operator offers to send you a replacements phone out the next day, the others operate a return to base for exchange policy. Imagine having to be without your mobile phone for 5 days!

So, the question is, what is of value that we give (sometimes we are not even aware of it), that when quantified will obviously be worth so much to our clients that they will not consider dealing with anyone else?

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